OEM Mercury Wheels and Used Factory Original Rims

• All Wheels are Guaranteed to arrive in Immaculate condition unless otherwise stated.
• The links below lead to Images of All Models of Factory Original Mercury Wheels and OEM Mercury Rims.
• All pictures will specify if the Mercury Wheels or Mercury Rims are Aluminum Alloy, Steel, Chrome, Silver Paint or Machined.
• We display the details needed for you to match your Stock Mercury Wheel and Mercury Rim exactly to what you need.
• If you have any questions about what you should be looking for, please call us Toll Free.
• To determine your wheel size you will need to look on the side wall of your tire. - Example = P235/75R15 is a 15" Rim.

The Mercury brand began in 1938 as the Ford Motor Company's luxury car division run by Henry Ford's son, Edsel Ford as a way to bridge the price gap between the Lincoln brand's high end pricing, and Ford's image of affordable, or "bargain" cars. Although the Mercury price point was much higher than Ford's, the cars that were sold by both brands were mechanically identical to Ford's cars, the differences were exclusively superficially changed, resembling more of a higher trimmed version of Ford cars than actually "different" cars.

Mercury has employed a number of different marketing strategies (their market strategy, like most luxury vehicles, being one of the most invested in aspects for the brands) that proved relatively successful in the beginning with select hits (which is how most car brands keep their heads above water, with a handful of successes to balance out the massive costs of production and research and development - although Mercury did not have as much to worry about there as a subsidiary of Ford) like the Cougar and Capri (the Capri was actually a captive import. Selling Captive imports is a marketing strategy to save production costs by outsourcing manufacturing to another company outside the target market). After the 1980s the Mercury brand began to suffer.

Trying several different market strategies over the next few decades the Mercury brand's death was slow. In the 1980s Mercury tried to brand its German imports as "Merkur" cars, this failed due to relations with the export market, West Germany, and the unfavorable exchange rate. In the 1990s Mercury tried entering minivans and SUV's into their lineup, to some success. In the 2000s Mercury began to focus on a younger target market group. However, even after all its efforts, in 2010 (after Ford's own close call with cancellation (after the 2008 bailout- which Ford did not partake in) Ford decided to discontinue the entire brand after sales could no longer justify its continuation.

If you are ready to place your order with us, then follow these easy steps: click on the model of your car in the links above, click on the year your car was made from the links on that page, find the wheels from the pictures, then click order instantly. If you would prefer ordering over the phone or still have questions about your rims, or ours, feel free to call our toll free number.